/* ============================================================
   Optamize x Beginning Boutique - pitch deck styles
   Brand: Lemon Lime #D6F941 / Black Leather Jacket #213727
   Type: Baloo 2 ExtraBold (display, lowercase) + Poppins
   ============================================================ */

:root {
  --lime: #D6F941;
  --lime-bright: #DFFF57;
  --lime-deep: #C3E62D;
  --green: #213727;
  --green-mid: #324D39;
  --green-deep: #1C3423;
  --paper: #F5F5F2;
  --sky: #9BDCF2;
  --ink: #213727;
  --wrap: 1140px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: 'Poppins', system-ui, sans-serif;
  font-weight: 400;
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}

img, svg { max-width: 100%; display: block; }

a { color: inherit; }

.wrap {
  max-width: var(--wrap);
  margin-inline: auto;
  padding-inline: clamp(20px, 5vw, 52px);
}

/* ---------- type system ---------- */

.display {
  font-family: 'Baloo 2', 'Poppins', sans-serif;
  font-weight: 800;
  text-transform: lowercase;
  line-height: 1.02;
  letter-spacing: -0.01em;
}

h1.display { font-size: clamp(2.4rem, 6.4vw, 4.6rem); }
h2.display { font-size: clamp(1.9rem, 4.6vw, 3.3rem); }
h3.display { font-size: clamp(1.35rem, 3vw, 1.9rem); }

.kicker {
  font-family: 'Poppins', sans-serif;
  font-weight: 700;
  font-size: 0.72rem;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  margin-bottom: 0.9rem;
}

.lead {
  font-weight: 300;
  font-size: clamp(1.02rem, 1.6vw, 1.2rem);
  max-width: 52ch;
}

.small { font-size: 0.85rem; font-weight: 300; }

.lime-txt { color: var(--lime); }
.sky-txt { color: var(--sky); }

/* ---------- bands ---------- */

.band { position: relative; }
.band--green { background: var(--green); color: var(--paper); }
.band--deep { background: var(--green-deep); color: var(--paper); }
.band--lime { background: var(--lime); color: var(--green); }
.band--paper { background: var(--paper); color: var(--green); }

.band-pad { padding-block: clamp(3.5rem, 8vw, 6.5rem); }

/* curve divider: --a = upper band colour, --b = lower band colour */
.curve {
  display: block;
  width: 100%;
  height: clamp(44px, 8vw, 110px);
  background: var(--a);
  line-height: 0;
}
.curve svg { width: 100%; height: 100%; display: block; }
.curve path { fill: var(--b); }

/* ---------- nav ---------- */

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-block: 1.4rem;
  position: relative;
  z-index: 40;
}

.wordmark {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.5rem;
  text-transform: lowercase;
  text-decoration: none;
  letter-spacing: -0.01em;
  line-height: 1;
}
.wordmark span { color: var(--lime); }

.nav-links {
  display: flex;
  gap: clamp(1.2rem, 3vw, 2.4rem);
  list-style: none;
  align-items: center;
}

.nav-links a {
  font-weight: 600;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  padding-block: 0.3rem;
  border-bottom: 2px solid transparent;
}
.nav-links a:hover { border-bottom-color: var(--lime); }
.nav-links a.active { border-bottom-color: var(--lime); color: var(--lime); }

.nav-toggle {
  display: none;
  background: none;
  border: 2px solid var(--lime);
  color: var(--lime);
  font-family: 'Poppins', sans-serif;
  font-weight: 700;
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 0.5rem 0.9rem;
  cursor: pointer;
}

@media (max-width: 760px) {
  .nav-toggle { display: block; }
  .nav-links {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--green-deep);
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    padding: 0.6rem 0 1rem;
    border-top: 1px solid var(--green-mid);
  }
  .nav.open .nav-links { display: flex; }
  .nav-links li { width: 100%; }
  .nav-links a {
    display: block;
    padding: 0.8rem clamp(20px, 5vw, 52px);
    border-bottom: none;
  }
  .nav-links a.active { color: var(--lime); }
}

/* ---------- hero ---------- */

.hero { padding-block: clamp(3rem, 7vw, 5.5rem) clamp(2.5rem, 6vw, 4.5rem); }

.badge {
  display: inline-block;
  font-weight: 600;
  font-size: 0.68rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--lime);
  border: 1px solid var(--green-mid);
  padding: 0.5em 1.1em;
  border-radius: 100px;
  margin-bottom: 1.6rem;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 4fr);
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: end;
}

.hero .lead { margin-top: 1.5rem; color: #cfd8cf; }

.hero-actions { margin-top: 2.2rem; display: flex; flex-wrap: wrap; gap: 1rem; }

.proofs { list-style: none; }
.proofs li {
  padding-block: 1.05rem;
  border-top: 1px solid var(--green-mid);
  display: flex;
  align-items: baseline;
  gap: 1rem;
}
.proofs li:last-child { border-bottom: 1px solid var(--green-mid); }
.proofs .p-num {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.55rem;
  color: var(--lime);
  min-width: 4.6ch;
  line-height: 1.1;
}
.proofs .p-txt { font-weight: 300; font-size: 0.88rem; color: #cfd8cf; }

@media (max-width: 860px) {
  .hero-grid { grid-template-columns: 1fr; align-items: start; }
}

/* ---------- buttons ---------- */

.btn {
  display: inline-block;
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.05rem;
  text-transform: lowercase;
  text-decoration: none;
  padding: 0.7em 1.7em;
  border-radius: 100px;
  line-height: 1.2;
  transition: transform 0.15s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn--lime { background: var(--lime); color: var(--green); }
.btn--lime:hover { background: var(--lime-bright); }
.btn--ghost { border: 2px solid var(--lime); color: var(--lime); }
.btn--green { background: var(--green); color: var(--lime); }

/* ---------- section headers with outline numerals ---------- */

.sec-head {
  display: flex;
  align-items: flex-end;
  gap: clamp(1rem, 3vw, 2.2rem);
  margin-bottom: clamp(2.2rem, 5vw, 3.6rem);
}

.sec-head--flip { flex-direction: row-reverse; justify-content: flex-end; }

.num {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: clamp(4rem, 11vw, 8rem);
  line-height: 0.85;
  color: transparent;
  -webkit-text-stroke: 3px currentColor;
  opacity: 0.9;
  user-select: none;
}
.band--green .num, .band--deep .num { -webkit-text-stroke-color: var(--lime); }
.band--lime .num, .band--paper .num { -webkit-text-stroke-color: var(--green); }

@supports not (-webkit-text-stroke: 1px black) {
  .num { color: currentColor; opacity: 0.35; }
}

/* ---------- stats: where you're at ---------- */

.stat-grid {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}

.stat-feature { border-top: 4px solid var(--green); padding-top: 1.4rem; }
.stat-feature + .stat-feature { margin-top: 2.4rem; }

.stat-feature .s-num {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: clamp(3.4rem, 8vw, 5.4rem);
  line-height: 1;
  display: block;
}

.stat-rows { list-style: none; }
.stat-rows li {
  display: grid;
  grid-template-columns: minmax(7.2ch, auto) 1fr auto;
  gap: 1.2rem;
  align-items: baseline;
  padding-block: 1.25rem;
  border-top: 1px solid #d8d8d2;
}
.stat-rows li:last-child { border-bottom: 1px solid #d8d8d2; }
.stat-rows .s-num {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.9rem;
  line-height: 1;
  white-space: nowrap;
}
.stat-rows .s-txt { font-weight: 300; font-size: 0.92rem; }

.flag {
  font-weight: 700;
  font-size: 0.6rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 0.35em 0.8em;
  border-radius: 100px;
  white-space: nowrap;
}
.flag--strength { background: var(--lime); color: var(--green); }
.flag--leak { background: var(--green); color: var(--lime); }

.stat-note {
  margin-top: 2rem;
  font-weight: 300;
  font-size: 0.9rem;
  max-width: 60ch;
  padding-left: 1.1rem;
  border-left: 3px solid var(--lime-deep);
}

@media (max-width: 860px) {
  .stat-grid { grid-template-columns: 1fr; }
  .stat-rows li { grid-template-columns: minmax(6ch, auto) 1fr; }
  .stat-rows .flag { grid-column: 2; justify-self: start; }
}

/* ---------- USP blocks: where we want to take you ---------- */

.usp {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
  gap: clamp(1.6rem, 4vw, 3.6rem);
  padding-block: clamp(2.2rem, 5vw, 3.4rem);
  border-top: 1px solid var(--green-mid);
}
.usp:last-of-type { border-bottom: 1px solid var(--green-mid); }

.usp--flip { grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); }
.usp--flip .usp-intro { order: 2; text-align: right; }
.usp--flip .usp-ladder { order: 1; }

.usp-intro .kicker { color: var(--lime); margin-bottom: 0.5rem; }
.usp-intro p { font-weight: 300; font-size: 0.92rem; color: #cfd8cf; margin-top: 0.8rem; }

.usp-ladder { list-style: none; }
.usp-ladder li {
  display: grid;
  grid-template-columns: 8.5ch 1fr;
  gap: 1.4rem;
  padding-block: 1.1rem;
}
.usp-ladder li + li { border-top: 1px dashed var(--green-mid); }
.usp-ladder .l-label {
  font-weight: 700;
  font-size: 0.62rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--lime);
  padding-top: 0.35rem;
}
.usp-ladder .l-body { font-weight: 300; font-size: 0.95rem; color: #e7ebe6; }
.usp-ladder .l-body strong { font-weight: 600; color: var(--paper); }
.usp-ladder .l-body .kpi-line { color: var(--lime); font-weight: 600; }

@media (max-width: 860px) {
  .usp, .usp--flip { grid-template-columns: 1fr; }
  .usp--flip .usp-intro { order: 1; text-align: left; }
  .usp--flip .usp-ladder { order: 2; }
}

/* ---------- KPI section (lime band) ---------- */

.kpi-list { list-style: none; }
.kpi-item {
  display: grid;
  grid-template-columns: minmax(0, 3fr) minmax(0, 5fr) minmax(0, 4fr);
  gap: clamp(1.2rem, 3vw, 2.6rem);
  align-items: start;
  padding-block: clamp(1.6rem, 4vw, 2.4rem);
  border-top: 2px solid var(--green);
}
.kpi-item:last-child { border-bottom: 2px solid var(--green); }

.kpi-name { display: flex; align-items: baseline; gap: 1rem; }
.kpi-name .num { font-size: clamp(2.6rem, 5vw, 3.6rem); -webkit-text-stroke-width: 2px; }
.kpi-name h3 { line-height: 1.05; }

.kpi-def { font-weight: 300; font-size: 0.93rem; }

.kpi-target {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: clamp(1.15rem, 2.4vw, 1.5rem);
  line-height: 1.2;
  text-transform: lowercase;
  justify-self: end;
  text-align: right;
  background: var(--green);
  color: var(--lime);
  padding: 0.55em 1em;
  border-radius: 14px 14px 14px 2px;
  max-width: 100%;
}

@media (max-width: 860px) {
  .kpi-item { grid-template-columns: 1fr; gap: 0.8rem; }
  .kpi-target { justify-self: start; text-align: left; }
}

/* ---------- 90-day plan ---------- */

.phase {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
  gap: clamp(1.6rem, 4vw, 3.4rem);
  padding-block: clamp(2rem, 5vw, 3rem);
  border-top: 1px solid #d8d8d2;
}
.phase:last-of-type { border-bottom: 1px solid #d8d8d2; }

.phase-meta .num { font-size: clamp(3rem, 7vw, 5rem); }
.phase-meta .kicker { color: var(--green-mid); margin: 0.9rem 0 0.35rem; }

.phase-list { list-style: none; column-gap: 2.5rem; }
.phase-list li {
  font-weight: 300;
  font-size: 0.94rem;
  padding: 0.55rem 0 0.55rem 1.4rem;
  position: relative;
  break-inside: avoid;
}
.phase-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.05em;
  width: 0.55em;
  height: 0.55em;
  border-radius: 50%;
  background: var(--lime-deep);
}
.phase-list li strong { font-weight: 600; }

@media (min-width: 861px) {
  .phase-list { columns: 2; }
}
@media (max-width: 860px) {
  .phase { grid-template-columns: 1fr; }
}

/* ---------- CTA ---------- */

.cta-grid {
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 4fr);
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}
.cta-grid .lead { color: #cfd8cf; margin-top: 1.2rem; }
.cta-side { text-align: right; }
.cta-side .btn { margin-top: 1rem; }

@media (max-width: 860px) {
  .cta-grid { grid-template-columns: 1fr; }
  .cta-side { text-align: left; }
}

/* ---------- appendix rows ---------- */

.appendix { list-style: none; margin-top: 1.5rem; }
.appendix li { border-top: 1px solid var(--green-mid); }
.appendix li:last-child { border-bottom: 1px solid var(--green-mid); }
.appendix a {
  display: grid;
  grid-template-columns: 4ch 1fr auto;
  gap: 1.4rem;
  align-items: baseline;
  text-decoration: none;
  padding-block: 1.3rem;
}
.appendix a:hover .ap-title { color: var(--lime); }
.ap-letter {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.4rem;
  color: transparent;
  -webkit-text-stroke: 2px var(--lime);
}
.ap-title {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.25rem;
  text-transform: lowercase;
  transition: color 0.15s ease;
}
.ap-sub { display: block; font-family: 'Poppins', sans-serif; font-weight: 300; font-size: 0.85rem; color: #cfd8cf; margin-top: 0.15rem; }
.ap-arrow { font-weight: 600; color: var(--lime); font-size: 1.1rem; }

/* ---------- audit pages: findings ---------- */

.page-hero { padding-block: clamp(2.2rem, 5vw, 3.6rem); }
.page-hero .lead { margin-top: 1.2rem; color: #cfd8cf; }

.finding {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
  gap: clamp(1.2rem, 3.5vw, 3rem);
  padding-block: clamp(1.6rem, 4vw, 2.4rem);
  border-top: 1px solid #d8d8d2;
}
.finding:last-of-type { border-bottom: 1px solid #d8d8d2; }
.band--green .finding, .band--deep .finding { border-color: var(--green-mid); }

.finding-head h3 { line-height: 1.1; }
.finding-head .metric {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  line-height: 1.05;
  display: block;
  margin-top: 0.5rem;
}
.band--paper .finding-head .metric { color: var(--green); }
.band--green .finding-head .metric, .band--deep .finding-head .metric { color: var(--lime); }

.finding-body p { font-weight: 300; font-size: 0.95rem; }
.finding-body p + p { margin-top: 0.8rem; }
.band--green .finding-body p, .band--deep .finding-body p { color: #e0e5df; }

.impact {
  margin-top: 1rem;
  font-size: 0.85rem;
  font-weight: 400;
  padding-left: 1rem;
  border-left: 3px solid var(--lime-deep);
}
.impact strong { font-weight: 700; font-size: 0.68rem; letter-spacing: 0.2em; text-transform: uppercase; display: block; margin-bottom: 0.2rem; }

.tag {
  display: inline-block;
  font-weight: 700;
  font-size: 0.6rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  padding: 0.4em 0.9em;
  border-radius: 100px;
  margin-bottom: 0.7rem;
}
/* on light bands */
.band--paper .tag--high, .band--lime .tag--high { background: var(--green); color: var(--lime); }
.band--paper .tag--medium, .band--lime .tag--medium { border: 1px solid var(--green); color: var(--green); }
.band--paper .tag--quick, .band--lime .tag--quick { background: var(--lime-deep); color: var(--green); }
/* on dark bands */
.band--green .tag--high, .band--deep .tag--high { background: var(--lime); color: var(--green); }
.band--green .tag--medium, .band--deep .tag--medium { border: 1px solid var(--lime); color: var(--lime); }
.band--green .tag--quick, .band--deep .tag--quick { background: var(--green-mid); color: var(--lime-bright); border: 1px solid var(--lime-deep); }

@media (max-width: 860px) {
  .finding { grid-template-columns: 1fr; gap: 0.8rem; }
}

/* ---------- implement list (numbered actions) ---------- */

.actions { list-style: none; counter-reset: act; }
.actions li {
  counter-increment: act;
  display: grid;
  grid-template-columns: 5ch minmax(0, 1fr);
  gap: clamp(1rem, 3vw, 2.2rem);
  padding-block: 1.5rem;
  border-top: 1px solid #d8d8d2;
}
.actions li:last-child { border-bottom: 1px solid #d8d8d2; }
.actions li::before {
  content: counter(act, decimal-leading-zero) ".";
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.7rem;
  line-height: 1.15;
  color: transparent;
  -webkit-text-stroke: 2px var(--green);
}
.actions h4 {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.15rem;
  text-transform: lowercase;
  display: inline;
  margin-right: 0.8rem;
}
.actions p { font-weight: 300; font-size: 0.92rem; margin-top: 0.45rem; }
.actions .tag { margin: 0 0 0 0; vertical-align: middle; }

/* ---------- market page ---------- */

.ribbon {
  position: fixed;
  bottom: 16px;
  left: 16px;
  z-index: 100;
  background: var(--lime);
  color: var(--green);
  font-weight: 700;
  font-size: 0.62rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 0.6em 1.3em;
  border-radius: 100px;
  border: 1px solid var(--green);
  box-shadow: 0 2px 10px rgba(28, 52, 35, 0.35);
  pointer-events: none;
}

.table-scroll { overflow-x: auto; border: 1px solid #d8d8d2; border-radius: 4px; }
table { border-collapse: collapse; width: 100%; min-width: 720px; font-size: 0.85rem; }
th, td { text-align: left; padding: 0.75rem 1rem; vertical-align: top; }
thead th {
  background: var(--green);
  color: var(--lime);
  font-weight: 700;
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  white-space: nowrap;
}
tbody tr:nth-child(even) { background: #ecece7; }
tbody th { font-weight: 600; white-space: nowrap; }
tbody td { font-weight: 300; }
tr.hl th, tr.hl td { background: var(--lime); font-weight: 600; }
.t-note { margin-top: 0.8rem; font-size: 0.78rem; font-weight: 300; color: var(--green-mid); }

.split {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  gap: clamp(1.8rem, 4vw, 3.5rem);
  align-items: start;
}
.split--flip { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); }
@media (max-width: 860px) {
  .split, .split--flip { grid-template-columns: 1fr; }
}

.bignum {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: clamp(3.2rem, 8vw, 5.2rem);
  line-height: 1;
}

.callout {
  border-left: 4px solid var(--green);
  padding: 0.2rem 0 0.2rem 1.2rem;
  margin-top: 1.6rem;
  font-size: 0.92rem;
  font-weight: 300;
}
.band--green .callout, .band--deep .callout { border-color: var(--lime); }
.callout strong { font-weight: 700; font-size: 0.68rem; letter-spacing: 0.2em; text-transform: uppercase; display: block; margin-bottom: 0.25rem; }

.mini-list { list-style: none; margin-top: 1rem; }
.mini-list li {
  font-weight: 300;
  font-size: 0.92rem;
  padding: 0.5rem 0 0.5rem 1.4rem;
  position: relative;
}
.mini-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1em;
  width: 0.5em;
  height: 0.5em;
  border-radius: 50%;
  background: var(--lime-deep);
}
.mini-list li strong { font-weight: 600; }

/* ---------- prose helpers ---------- */

.prose { max-width: 68ch; }
.prose p { font-weight: 300; }
.prose p + p { margin-top: 1rem; }
.prose strong { font-weight: 600; }

.subhead {
  font-weight: 700;
  font-size: 0.72rem;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  margin-bottom: 1.2rem;
}

/* ---------- footer ---------- */

.footer {
  background: var(--green-deep);
  color: #a9b5aa;
  padding-block: 2.2rem;
  font-size: 0.78rem;
  font-weight: 300;
}
.footer .wrap {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  justify-content: space-between;
  align-items: center;
}
.footer .wordmark { font-size: 1.15rem; color: var(--paper); }
.footer a { color: inherit; }

/* back link on sub-pages */
.backlink {
  display: inline-block;
  font-weight: 600;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--lime);
  margin-bottom: 1.4rem;
}
.backlink:hover { text-decoration: underline; }

/* next/prev pager on sub-pages */
.pager {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  justify-content: space-between;
  margin-top: clamp(2rem, 5vw, 3rem);
}
.pager a {
  font-family: 'Baloo 2', sans-serif;
  font-weight: 800;
  font-size: 1.05rem;
  text-transform: lowercase;
  text-decoration: none;
}
.pager a:hover { text-decoration: underline; }